Interviews
Conversations with global leaders, innovators, and experts shaping the future of tourism.
All Interviews (6 results)
18 min readFrom Strategy to Execution: Where Hospitality Transformation Succeeds or Fails
A hospitality transformation is not finished when the recommendation is accepted. It is finished when it runs reliably in live operation, owned by the people who use it.
20 min readFrom Biodiversity Conservation to Resilient Destinations: Connecting Research, Education and Sustainable Tourism
Ecotourism, education, and applied research create lasting value when communities are partners, conservation is the foundation, and knowledge moves from publication into tools, partnerships, and decisions that destinations can actually use.
12 min readFrom Special Request to Standard: Plant-Forward Dining, the Veto Vote, and Accountable Hospitality
Sustainability and inclusive dining stop being niche add-ons when hotels treat plant-forward menus as a product decision — with trained teams, credible certification, and an offering strong enough to win the group’s Veto Vote.
16 min readStrong Destinations Are Built by People: Connecting Universities, Communities, and Jordan’s Tourism Future
Jordan’s tourism future depends on investing in people as much as places — connecting universities, industry, government, and communities so destinations become more resilient, inclusive, and sustainable.
14 min readTourism Standards for Sustainable & Competitive Destinations
Sustainable tourism succeeds when destinations treat people as the industry’s greatest strength, convert theory into measurable standards, and make local communities full partners — so authenticity, competitiveness, and long-term viability reinforce one another.
12 min readTourism That Protects Place: Environmental Standards, Heritage, and Sustainable Development in Saudi Arabia
Meaningful environmental impact depends on influencing society, raising awareness, and embedding environmental security in legislation — while tourism institutions must develop destinations to internationally recognised standards without compromising heritage or nature.